From AI Confusion to AI Confidence

360 AI Master Class

A 10-module AI class for CEOs, company owners, and business leaders who are ready to move from not knowing where to begin with AI to confidently using AI as a practical business tool.

Created and presented by Michele Hedden & Danny Lena

Overview

A practical AI path for business leaders

Build Confidence

Move from uncertainty to real, practical AI fluency.

Create Useful Habits

Develop repeatable AI practices that stick and scale.

Support Your Team

Bring AI capability into every layer of your organization.

Improve Communication

Lead with greater clarity, speed, and executive presence.

Save Time

Eliminate friction and reclaim hours across every department.

Prepare for What's Next

Position your business at the forefront of the AI era.

Course Modules

10 separate classes / modules

Each session below is content-driven, so the page grows naturally with the material instead of forcing every module into a fixed slide height.

  1. 01Start Here
  2. 02Get Set Up
  3. 03Know Your Tools
  4. 04Speak AI
  5. 05First Wins
  6. 06Lead Better
  7. 07Grow Smarter
  8. 08Work Smarter
  9. 09Use AI Wisely
  10. 10What's Next
1

Module 1: Start Here

From Nowhere to Now Here

Help leaders understand where they are starting from and what AI can realistically do for them, and begin the journey from uncertainty to practical AI confidence.

Assess Comfort Level

Identify where you currently stand with AI, with no judgment, just clarity.

Clarify Your Role

Define your daily needs, business responsibilities, and biggest time-wasters.

Map the Journey

Understand the path from uncertainty to real, practical AI confidence.

Set the Goal

Not just learning AI, but using AI in real business situations every day.

2

Module 2: Get Set Up

Building Your AI Foundation

Make sure you have the right tools installed, accessible, and ready to use across every device you rely on.

Phone, Tablet, Laptop & Desktop

Every device is an AI workstation filled with AI tools every leader needs to understand.

ChatGPT
Claude
Gemini
Perplexity
Copilot
DeepSeek
Codex
Canva AI

What We'll Set Up

  • Install Key AI Platforms: Get the right apps and tools downloaded and running.
  • Accounts & Security: Set up accounts, subscriptions, passwords, and basic security protocols.
  • Easy Access: Create shortcuts via apps, bookmarks, desktop icons, or browser tools.
3

Module 3: Know Your Tools

Choosing the Right AI for the Right Job

AI is not one tool. It is a growing business toolkit. Here is a look at the major platforms and what each one does best.

Conversational AI

ChatGPT, Claude, and Gemini for writing, brainstorming, summarizing, answering questions, and drafting content.

Research & Search

Perplexity and Microsoft Copilot for real-time research, fact-finding, and web-connected intelligence.

Code & Automation

DeepSeek, Codex, and Claude Code for building automations, writing scripts, and technical problem-solving.

Creative & Visual

Canva AI and Adobe AI for designing graphics, presentations, social content, and visual assets.

The goal is not to use every tool. It is to know which tool to reach for and when, avoid tool overload, and build real confidence in your AI toolkit.

4

Module 4: Speak AI

The Confidence of Better Prompting

The way you communicate with AI determines the quality of what you get back. Prompting is a skill, and it is one every leader can master.

  1. Learn the BasicsUnderstand what a prompt is and how AI interprets your instructions.
  2. Add Context & ClarityUse context, audience, tone, format, and goal to shape better responses.
  3. Practice Follow-Ups"Make it shorter." "More professional." "Give me three options." Iteration is power.
  4. Build Repeatable HabitsDevelop prompting patterns you can reuse across tasks and situations.

A great prompt is like a great brief: the clearer your input, the stronger your output.

5

Module 5: First Wins

Interactive Live and Realtime Usage of AI for Real Business Tasks

Give yourself immediate, practical results you can see and use starting today. Small wins build trust, and trust builds confidence.

Write Emails

Draft professional, clear, and compelling emails in seconds.

Summarize Documents

Turn long reports and files into concise, actionable summaries.

Create Agendas

Build structured meeting agendas and talking points instantly.

Draft Posts

Generate social media content, blog ideas, and marketing copy.

Brainstorm Ideas

Use AI as a thinking partner to generate options and explore solutions.

Every task you complete with AI is a step from theory into daily business use. The goal is momentum, not perfection.

6

Module 6: Lead Better

AI for Executive Thinking and Communication

CEOs and business owners carry the weight of vision, communication, and decision-making. AI becomes your leadership support tool: always available, never judgmental.

Leadership Messaging

Craft company vision statements, internal announcements, and culture communications with clarity and confidence.

Meeting Excellence

Create better agendas, sharper follow-ups, and clear action items that keep teams aligned and accountable.

Difficult Conversations

Prepare for tough talks. AI helps you organize your thoughts, anticipate responses, and communicate with empathy.

Decision Preparation

Use AI to think through options, weigh trade-offs, and approach decisions with greater clarity and speed.

AI does not erase your executive edge or replace your leadership judgment. It sharpens it. This module is about strengthening the most important output a leader has: their voice.

7

Module 7: Grow Smarter

AI for Management, Project Management, HR, Sales, eMarketing, and Customer Connection

Show leaders how AI can support business growth and stronger market communication, turning AI into a visibility and revenue tool.

Sales Scripts

Write compelling sales scripts and follow-up emails that convert.

LinkedIn & Social

Generate consistent, engaging posts that build your brand and authority.

Website & SEO

Create website copy and SEO ideas that attract the right audience.

Customer Personas

Build detailed customer profiles to sharpen messaging and targeting.

Proposals & Ad Copy

Draft persuasive proposals and ad copy that speak directly to your market.

Customer Service

Support client communication with consistent, professional, on-brand responses.

8

Module 8: Work Smarter

AI for Operations, Teams, and Productivity

Help the business identify where AI can reduce friction, eliminate repetitive tasks, and improve workflow across every department.

  1. Map Time LossIdentify where time is being wasted in daily operations and team workflows.
  2. Build SOPs & ChecklistsUse AI to create standard operating procedures, checklists, and internal process documents.
  3. Support Your TeamGenerate staff training materials, hiring support documents, and vendor comparison frameworks.
  4. Plan ProjectsUse AI for project planning, task breakdowns, and keeping teams on track.
  5. Build Better HabitsCreate sustainable AI-powered productivity habits that stick across the organization.

Repetitive tasks are the first place AI delivers ROI. Once you see the time savings, you will never go back.

9

Module 9: Use AI Wisely

Safety, Privacy, and Human Judgment

AI is powerful, but it is not perfect, and it is not always safe to use without boundaries. This module teaches leaders how to use AI responsibly without blindly trusting it.

What AI Can Get Wrong

  • AI can generate incorrect facts, numbers, and claims. Always verify before acting.
  • AI can sound confident even when it is wrong. Critical thinking is still your job.
  • Important business decisions should always include human review and judgment.

Ask Before Act Rules

  • Know what not to upload and what permissions to allow.
  • Protect confidential client data and employee personal information.
  • Protect financial records, legal or medical sensitive content, and proprietary business strategies.

Build the habit: verify facts, protect data, and keep humans in the loop. AI is a tool. Your judgment is the guardrail.

10

Module 10: What's Next

Building an AI-Ready Business

Move from basic usage into long-term AI adoption and business transformation. This is where individual skills become organizational capability.

Build Skills, Agents, Prompts & Prompt Modifiers

Create a custom collection of reusable prompts tailored to your role and company needs.

Identify Department Opportunities

Map AI opportunities across leadership, sales, marketing, operations, admin, customer service, and HR.

Build an AI Usage Plan

Create a structured plan for how AI will be adopted and expanded across your business.

Schedule Continued Growth

Set up interactive sessions to keep learning, adapting, and expanding AI capability over time.

Make AI Part of Your Future

Move from using AI occasionally to embedding AI as a core part of how your business operates.

Closing

From not knowing where to begin to confidently using AI as a business tool

The 360 AI Master Class gives leaders a practical path: start clearly, get set up, know the tools, prompt better, create first wins, lead better, grow smarter, work smarter, use AI wisely, and build an AI-ready business.

Core message

AI becomes useful when leaders connect it to real work, clear judgment, repeatable habits, and measurable business needs.

Next action

Begin with one leader, one workflow, one prompt library, and one schedule for continued interactive training.